Campaigns & Community

Alianah Humanity Welfare

Paid-social video content for an international welfare charity, designed to build trust, communicate urgency and encourage donations.

Paid AdsCampaign StorytellingDonation Creative

Project Snapshot

Platforms: Facebook Ads and social media
Support: Campaign storytelling and ad edits
Format: Emotional social videos, captions and donation-focused assets

ResultCampaign content supported £7,000+ in donations by helping communicate urgency, build trust and encourage action.

The Goal

Create campaign videos that helped people understand the charity work, feel the human impact and feel confident enough to donate.

What We Created

Ad video editing
Campaign storytelling
Educational and emotional videos
Captioned social assets
Talking-head and non-talking-head edits

Content Approach

We balanced urgency, clarity and emotional storytelling so people could understand the need and feel confident donating. The work combined trust-building messaging, educational context, captions, authority and clear donation-focused storytelling for paid social distribution.

Outcome

The campaign content helped support £7,000+ in donations and gave the charity stronger ad creative for reaching donors across social platforms.

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