The Goal
Capture the energy of the discount day, show people shopping and checking out, and give Pak Foods social content to support the campaign story.
Get in TouchGet in TouchOn-site social coverage for a major retail discount campaign, capturing customer activity, store energy and campaign scale.
Capture the energy of the discount day, show people shopping and checking out, and give Pak Foods social content to support the campaign story.
We captured the energy and scale of a major retail discount day without overcomplicating the message. The filming focused on customers, shopping activity, store atmosphere and checkout moments before the footage was edited into a vertical social video.
The content gave the brand a social-ready edit that captures the in-store energy, customer activity and scale of the campaign.
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